Commercial Cold Plunge

Cold therapy has long been a secret weapon in elite wellness and athletic recovery. But today, the practice isn’t limited to Olympic athletes or high-end sports teams. More and more spas, gyms, and clinics are realizing the value of offering a commercial cold plunge to their guests and clients. Not only does it support rapid muscle recovery and inflammation reduction—it’s also an unforgettable experience that elevates your entire brand.

Frozen 9^™ Cold Plunge

+ Accessories Kit + Essential Oil Steam

Early Bird Special : $30,999

You Save: $17,300

$13,699

Frozen 8^™ Cold Plunge

+ Accessories Kit

Early Bird Special : $25,999

You Save: $13,300

$12,699

Frozen 7^™ Cold Plunge

Early Bird Special : $23,999

You Save: $12,300

$11,699

Why Cold Therapy Belongs in Your Facility

Every facility wants to offer something that stands out—and cold plunging delivers exactly that. Stepping into a chilled tank may seem intimidating at first, but within just 1 to 3 minutes, users start experiencing the unique effects: clearer thinking, reduced soreness, elevated mood, and an unmistakable sense of reset.

From a business standpoint, the benefits are just as clear. Offering cold plunge access can help expand your services, create new membership tiers, or even justify a premium upcharge. Many boutique gyms and biohacking lounges report increased retention and referrals once they introduce cold plunge tanks into their wellness offerings.

If your goal is to create a comprehensive recovery environment—or simply to stay ahead of trends that actually work—adding a cold plunge could be the most strategic move you make this year.

How Cold Plunge Therapy Works

When the body is immersed in cold water, blood vessels constrict to preserve heat and protect core organs. That response reduces inflammation and slows nerve signaling, which helps manage pain. Once you exit the water, your vessels dilate again, sending freshly oxygenated blood back through your muscles and tissues.

This natural, full-body circulation boost is one of the key reasons athletes swear by post-workout plunges. But the effects go beyond sore muscles. Cold exposure also supports mental clarity by triggering norepinephrine and dopamine—neurotransmitters that improve alertness and mood.

If you're wondering how long these effects last, the answer is: longer than you'd think. With just a few minutes in the right temperature range, a user can feel revitalized for hours. And for facilities offering cold plunge access, that kind of impact turns into loyalty.

To learn more about the science behind this process, check out our post on the benefits of sauna and cold plunge.

Designing The Ideal Cold Therapy Zone

Planning a space for a commercial cold plunge doesn’t have to be complicated. What matters most is that the tub you choose is reliable, efficient, and durable enough to handle repeated use. That's where thoughtful design comes in—and it's something Medical Saunas prioritizes in every cold plunge system we build.

Take the Frozen 7 Cold Plunge for example. It’s compact enough to fit in tight spaces but still powerful enough to deliver consistent sub-50°F water with minimal downtime between users. It’s a popular choice for clinics and performance gyms where space is a premium but demand is high.

If you’re outfitting a larger spa or multi-user area, a bigger system like the Frozen 8 Cold Plunge may be a better fit. With added depth and width, it gives your clients room to fully immerse and relax—especially important when sessions are part of a broader wellness circuit.

Then there’s the Frozen 9 Cold Plunge, the top-tier choice for upscale facilities. With enough space to accommodate multiple plungers in rotation, it’s ideal for busy commercial environments. The system is engineered for maximum consistency, so every user gets a perfect plunge no matter when they enter.

Each of these tanks is designed for commercial-grade performance, from the quiet-running motors to the reinforced build. They look sleek, run efficiently, and require very little intervention between sessions—just what you want from a commercial cold plunge pool that sees daily use.

Custom Cold Plunge Options For Unique Spaces

Not every business is built the same, and we get that. That’s why Medical Saunas also offers custom cold plunge solutions tailored to the needs of your facility. Whether you want to integrate the tub into an existing room layout, install outdoors, or coordinate with a specific design palette, we’ll help bring your vision to life.

Some facilities prefer a wood-decked surround for a spa-like aesthetic. Others may need ADA-friendly entry, extra filtration power, or quick-drain systems for cleaning between therapy clients. No matter what your requirements are, our design team works with you to configure a system that’s safe, attractive, and built to last.

When you’re investing in a commercial setup, both performance and presentation matter. Your cold plunge pool isn’t just a tool—it’s part of the experience you're offering.

Seamless Pairing With Heat Therapy

While cold immersion alone is powerful, it becomes even more effective when paired with heat. That’s why many facilities combine saunas and cold plunges for a contrast therapy setup. The sauna boosts circulation and relaxes muscles. Then the commercial cold plunge tub delivers a fast, invigorating reset. Together, they create a complete cycle of stress relief and physical renewal.

Many of our clients who install cold plunges also choose from our infrared sauna collection to create a cohesive flow. It doesn’t have to be complicated. Even a simple two-room layout or alternating session blocks can give your clients a world-class recovery experience—one that rivals high-end wellness retreats.

Want to see how others are pairing the two? Head over to our blog and read more on the benefits of sauna and cold plunge.

Long-Term Reliability For Busy Environments

One concern we often hear from facility managers is maintenance. With so many people cycling through your recovery rooms each day, how do you keep the plunge area clean and reliable?

Good news: all of our commercial plunge systems come with built-in filtration and purification systems that continuously clean the water between sessions. That means less time spent on maintenance and more time letting your equipment work for you. Even the Frozen 8 Cold Plunge, one of our mid-sized models, is designed to run 24/7 without losing performance integrity.

And because these systems are built for heavy use, they don’t just look the part—they last. With reinforced frames, weather-resistant materials, and smart sensors for temperature control, your cold plunge can handle anything your facility throws at it.

Supporting Wellness Professionals, One Tank At A Time

Medical Saunas works with business owners, gym managers, spa directors, and clinic founders every day to implement wellness solutions that fit their model. A commercial cold plunge is more than an amenity—it’s a tool to support your clients' physical goals, mental well-being, and long-term health.

Whether you're starting from scratch or upgrading your space, we’re here to help make the transition smooth. Our team can walk you through logistics, plumbing, electrical needs, usage tips, and marketing suggestions for promoting your new service.

Most of all, we’re here to make sure your investment pays off—for your clients and your bottom line.

The ROI Of Investing In A Commercial Cold Plunge

When it comes to upgrading your facility, few features offer as strong a return on investment as a commercial cold plunge tub. For one, it immediately adds value to the user experience. Clients remember how a plunge makes them feel—alert, refreshed, recharged—and they’ll come back specifically for that sensation. It creates a memorable wellness moment, and that emotional impact drives loyalty.

From a revenue perspective, adding cold plunge access can open doors to premium memberships, add-on recovery sessions, or tiered day-pass pricing. Some spas and gyms even build packages around their cold plunge pool—pairing it with massages, infrared saunas, or guided breathwork classes. If you’re already running a high-touch wellness business, it’s an easy upsell. And if you’re a smaller space looking to expand offerings without adding full-time staff, this is a game-changer.

You also save in the long run. Unlike equipment that requires frequent replacement or costly servicing, a properly installed commercial cold plunge runs with minimal upkeep. Systems like the Frozen 9 are built to handle daily, repeated use without loss of performance. Between the automatic filtration, energy efficiency, and long product lifespan, you’re getting more than just a tub—you’re getting a durable, high-impact wellness tool that delivers for years.

Then there’s the social media boost. More often than not, your clients will want to document their experience. Cold plunging is highly “Instagrammable,” and your plunge pool becomes a share-worthy part of their routine. That’s free marketing for your facility every time someone posts about how refreshed or fearless they feel stepping out of the plunge.

In short: this isn’t a trend. It’s an upgrade your clients will love, and one your bottom line will thank you for.

Who Should Offer A Commercial Cold Plunge?

You might be wondering if a commercial cold plunge pool makes sense for your business. The short answer? If your clients care about recovery, wellness, or high-performance living—it does.

For boutique gyms and performance centers, a cold plunge tank fits right in with your mission to help people push their physical limits and bounce back faster. It’s a natural extension of the work they’re already doing, and many athletes now expect cold therapy to be part of their recovery routine.

Wellness spas and massage studios can use a cold plunge pool to round out services that already focus on relaxation and circulation. Offering contrast therapy by pairing the plunge with an infrared sauna creates a curated wellness journey that brings clients back week after week.

Physical therapy clinics and rehab centers also benefit from cold immersion. Clients recovering from injury often deal with inflammation, swelling, and pain—conditions that cold therapy directly supports. A custom cold plunge system gives you control over dimensions and features, so it integrates seamlessly into your clinical setup.

And even hospitality brands—from hotels to high-end Airbnb properties—are beginning to incorporate commercial cold plunge tubs to attract wellness-focused guests. If you’re offering luxury amenities, the plunge sets your property apart as a destination—not just a stay.

So whether you're in fitness, wellness, recovery, or hospitality, the cold plunge fits. It aligns with where the wellness industry is going: toward smarter, science-backed tools that help people feel better, faster.

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Frequently Asked Questions

How cold should a commercial cold plunge be?

Most cold plunge pools are set between 50°F and 59°F. That range is cold enough to activate the recovery and circulation benefits without being too intense for beginners.

How many people can use a cold plunge at once?

That depends on the model. Smaller commercial tubs like the Frozen 7 are designed for single use. Larger options like the Frozen 9 can accommodate more than one user in rotation.

Is cold plunge safe for everyone?

Most healthy individuals can use a cold plunge safely, but those with heart conditions, high blood pressure, or cold sensitivity should consult a healthcare provider first.

Can cold plunge be used outdoors?

Yes, many of our clients install cold plunge tanks in outdoor spa zones. All models are built with weather-resistant materials and insulation for consistent performance.

How often should the water be changed?

With the built-in filtration and purification systems, water does not need to be changed daily. Just follow the usage guidelines and routine maintenance schedule.

Do commercial cold plunges require professional installation?

While many models are designed for plug-and-play setup, commercial installations—especially in spas, gyms, or wellness centers—often benefit from professional installation to ensure proper electrical, drainage, and site preparation. Always refer to the manufacturer’s installation guidelines.